Business core
The Plan of Business Modeling and Creation of the Alahzie Agency
Introduction
First of all, we completely ignore in our work the “middle individuals” practice, generally accepted rules, standards and routines. We use advanced technologies, developments and instruments of marketing, management, advertisement, economics, psychology and military science. We are consistent with integral approach, in-depth analytics, sequential working out in detail, thorough preparation for formation of general tactics of the business process and comprehension of reality.
Product - Service
Marketing is a mechanism enabling to sale much, for a long time and nicely. “Much” means as much as is requisite to actively develop and to enhance the market share. “For a long time” means to methodically and strategically calculate a situation in advance. “Nicely” means “to be satisfied” while using the advantage of buyers’ high loyalty. It is necessary to conduct:
Comparative and detailed analysis of Russian manufacturers’ products as well as of foreign products. All indices are in question. The task is to conceive strong and weak features of our product. The target is to create the consumer value of the product.
To form a portfolio of products.
The aim: protection, influence, capitalization.
Creation of management culture as the main efficient advantage. Spreading.
Introduction and promotion of the technology in Europe, with confirmation of international certification.
International registration of the trade mark (in accord with the Madrid Protocol, 1989).
The aim: to remove growth barriers caused by imperfection of Russian legislation in productions, by the absence of efficient company management and motivation of personnel, by a high percentage of the production facility wear, by a shortage of qualified staffs.